Enhancing the Customer Experience with Enterprise Communications-as-a-Service Platforms

Enhancing the Customer Experience with Enterprise Communications-as-a-Service Platforms

As a digital leader, data falls under your purview. Your workforce is looking to you to ensure that, despite their newly distributed mode of working, they still have the information they need to perform their jobs. To this end, centralization of information is particularly critical. Information access will need to be seamless across divisions, departments, and business lines. This is where a unified customer relationship management (CRM) solution is essential—teams need to be able to access information and touch points about all customers, prospects, and even other employees to make data-driven decisions and engage with customers in an informed manner.

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