Account Based Marketing (ABM) is an effective, data-driven approach for targeting and engaging prospects in a timely manner. You can improve the effectiveness of ABM by leveraging intent data, and here are suggestions on how you can do that: 1. Enhancing efficacy of ABM Campaigns: Enhancing the efficacy of ABM campaigns using insights from Intent…
It all starts with understanding your B2B buyer’s journey. Whether they’re researching solutions to a problem or actively seeking a vendor, it’s important to meet them where they’re at. Step one: Awareness. In this stage, your potential customer is aware they have a problem, but they may not know what solutions are available. By creating…
Organizing webinars and event registrations can be incredibly beneficial to the B2B process. As a B2B business, the ability to reach more people is incredibly valuable, and it is much easier when done through webinars and event registrations. For starters, hosting webinars and events give B2B businesses the ability to reach a wider audience, with…
