In the realm of B2B marketing, the landscape has evolved significantly with the rise of social media platforms. While social media was once seen primarily as a B2C playground, savvy businesses are now harnessing its power for B2B lead generation. Leveraging social media effectively can yield substantial returns in terms of lead generation, brand awareness,…
This year marks Google’s 25th anniversary, and it is a great time to look back on all that the company has achieved over this period. From its humble beginnings as a search engine in 1998 to becoming one of the most powerful companies in the world today, Google has come a long way. In this…
Account Based Marketing (ABM) is an effective, data-driven approach for targeting and engaging prospects in a timely manner. You can improve the effectiveness of ABM by leveraging intent data, and here are suggestions on how you can do that: 1. Enhancing efficacy of ABM Campaigns: Enhancing the efficacy of ABM campaigns using insights from Intent…
