Account-Based Marketing (ABM) has become increasingly prominent over the last few years and is often considered to be an effective approach to achieving business objectives. However, in order to maximize its utility, considering incorporating intent data into your ABM strategy can be very useful. Intent data can help provide insight based on customer actions, such…
Lead generation, lead engagement, and lead conversion are key components of the B2B process that must be managed with utility as the principal focus. Maximizing the overall output in a B2B process requires an efficient and effective approach. By taking below mentioned steps into consideration, businesses can maximize their overall output while maintaining a high…
Amid stock market fluctuations, fears of recession and higher interest rates, consumers last year pumped a record amount of money into annuities. Annuity is a type of insurance which offers a sure income stream. The amount funneled by buyers into annuities is $310.6 billion in last year, as per the estimates released by Limra, a trade group…
